Business direction
Define the outcome, audience, customer actions, timeline, budget considerations, and success criteria.
Make the right decisions before the expensive ones.
Turn scattered ideas, outdated systems, and unclear goals into a practical digital direction that can actually be built and supported.
Why it matters
Clarity before production.
Strategy defines the purpose, structure, technology, content, customer journey, and ownership plan before active development starts. The goal is a scope the business can understand, estimate, build, and maintain.
Core Scope
What this service can cover.
Website architecture
Plan the pages, navigation, service paths, content hierarchy, and user flow before layout work begins.
Technology & infrastructure
Review hosting, domains, DNS, business email, plugins, licensed tools, integrations, ecommerce, and automation needs.
Content & messaging
Organize service information, customer questions, proof, calls-to-action, and content requirements around each page’s purpose.
Capabilities
Built around the actual need.
The approved scope determines which pieces are included.
01STRATEGY
New website planning
Goals, pages, features, customer paths, content needs, infrastructure, and launch direction.
02STRATEGY
Redesign planning
Decide what should stay, what should change, and which problems the redesigned experience must solve.
03STRATEGY
SEO & content direction
Keyword themes, page intent, metadata direction, internal links, and local search priorities.
04STRATEGY
AI & automation planning
Responsible workflow ideas, chatbot planning, documentation, and automation opportunities with human review.
Process
Clear steps. Documented decisions.
Intake
Gather the business background, current website, goals, timeline, budget, and infrastructure needs.
Discovery
Clarify the problem, audience, desired outcome, and decisions that need to be made.
Research
Review the existing system, relevant platforms, competitors, content needs, and practical constraints.
Roadmap
Separate the required foundation from future improvements and expansion opportunities.
Scope Note
Strategy may be the first phase of a Synistar build or a separate consulting engagement. Final deliverables and pricing are controlled by the approved scope and estimate.
Custom Scope
Tell Us About ItYour project should be priced around what it actually needs.
Tell us what the business needs to improve. We will review the scope and recommend the right path.